SOCIAL MEDIA CONTENT

Does your brand have a distinct voice? Does your tone and word choice match the personality of your brand? Do you know how to tell your brand’s story in a way that resonates with your audiences? If you answered no to any of these, it may be time to talk about your content strategy.

Your brand’s content needs to break through the noise of any given media channel and grab the attention of its intended audience. Great news for you: Indigo Pixel Studio knows content. In fact, we’re kind of content obsessed. Here are a few things our team of writers can help you create…

Creative social media post ideas for all the major platforms

By 2020, digital videos will drive 82% of web traffic. That means you’re leaving reach and engagement on the table if you aren’t sharing video content on your channels. And there’s so many options to choose from:

• Stories (Facebook and Instagram)
• Snapchat
• IGTV
• YouTube
• Live video (LinkedIn, Facebook, Instagram)
• Tik Tok
• In-feed videos (Facebook, Instagram, LinkedIn, Twitter, Pinterest)

Pro tip: You can share video on any of your channels, but on Facebook and Twitter, it’s best to upload videos directly (versus sharing the YouTube or Instagram video link) to get the most engagement.

And don’t forget TikTok, where short and fun videos can reach younger audiences.

The Washington Post is using TikTok in ways that are fun and surprising. In this video they have a bit of fun with U.S. Democratic candidate for president Julian Castro and his twin brother Juan, who is also a politician.

To get started creating winning social videos contact us Indigo Pixel Studio

In addition to video posts, consider posting live video updates to your social channels. Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine.

This is a great idea for launch events or press conferences. You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services.

in Indigo Pixel Studio we can manage your pages and help you have a best experience with live videos.

If your company has original data that provides important insights into your operations or your industry, share those highlights on social media. One example would be Indigo Pixel Studio’s annual Reports, which includes data based on a social media of its projects.

You can post the report or an article covering its key findings on LinkedIn. Turn interesting stats and quotes into visual posts for other social media sites like Facebook, Twitter, and Instagram. With Indigo Pixel Studio, you can create visually interesting posts about statistics.

If you have a company blog, share the articles to your social media feeds with direct links where you can. Blog posts sharing company news, open job postings, and industry developments can be repurposed to share on social media.

For Instagram, post an appealing on-brand graphic that fits the content. If you’re posting to the feed, redirect users to a link in your bio. If you’re posting to Stories (and you have over 10,000 followers), employ the “Swipe up” feature.

On LinkedIn, in-house articles and blog posts are a great way to share your expertise and provide updates on your company’s work. within Indigo Pixel Studio we can make your business the best content and information for your blog.

Reward your followers, and gain new ones, by hosting a contest or giveaway on your social media channels. Boost engagement by making a post comment or share a condition for entry, and you might gain new followers as people hear about the contest from family and friends.

As a bonus, these posts are also a great way to promote new products and services.

In a way, animations combine the social media appeal of both GIFs and videos. Animated videos are a great choice when you don’t have the money to produce a high-quality video featuring real actors. Using the animation with Indigo Pixel Studio services, you can easily create animated videos for social sharing.

Animated videos are a unique way to share content more than once. Sharing the same link twice on your Facebook page could result in lower engagement. For example, consider repurposing some of your blog posts for text-driven animated videos that share the same content in a new way.

Vox does a lot of interesting things with video, including short explainer videos that include still photos and animation along with video clips.

Get creative and find new ways to share photos of your products online. These photos shouldn’t look like the simpler ones in an online store. Have fun! Group products together, photograph them against interesting backgrounds, or deconstruct them to show them in a new way.

Make sure that any product photos you share fit in seamlessly with your brand aesthetic, especially on visual platforms like Instagram. The point is for the photos to blend in with your other content—but stand out in your followers’ feeds.

all the information based on “hootsuit.com” blog and information.